MISSION ACCOMPLISHED: OUR CUSTOMERS APPRECIATE ALL-WAYS ADVERTISING

When All-Ways Advertising recently hosted its annual Customer Appreciation Day, the mission was two-fold: allow the 171 customers who attended to experience over the moon service first hand and offer them a preview of the best new logoed merchandise. Since All-Ways is celebrating its 40th anniversary in business, the atmosphere at the event was reminiscent of 1969 - the year of Woodstock, man walking on the moon and world championships for the Jets and Mets. Subsequent to the event, All-Ways conducted a follow-up survey to gain insight as to why customers attended, what they expected and how well their expectations were met. 84 (almost 55%) of those surveyed responded. Most survey participants indicated that they were looking for holiday gift ideas, although several were also researching items for upcoming corporate events and tradeshows. They offered positive evaluations of every event component that was measured; ranking the critical areas of product selection and variety, and vendor knowledge and helpfulness in the 98th percentile, while rating their overall experience, likelihood to attend again and likelihood to recommend the event to colleagues at 99%. “This was the nicest specialty event I ever attended,” responded one attendee. Another customer who described the day as, “…a first class event, very worthwhile to attend.” These sentiments were echoed many times as respondents took the opportunity to express their overall appreciation, commenting that, “All-Ways is the most accommodating vendor I have ever used…,” and thanking company representatives for “finding exactly what I need.”AWA President, Rob Lieberman, is pleased with the positive evaluations, “A lot of hard work goes into producing this event and it showed in the survey results. It’s gratifying to see that our customers appreciate our efforts. I’m proud of my staff and their ongoing commitment to customer service – not only on customer appreciation day, but every day.”