Wednesday, January 27, 2010

All Too Common Promotional Mistakes

Many companies today believe the best and only time to give out promotional products is at the first of the year. This is when you can be bombarded with calendars and pens. If you are like so many other people, you cannot use all of these items. You can only use so many pens and calendars for the upcoming year. Most of these items are placed in a drawer or on a shelf and are forgotten about. If you want to promote your business or service through the mail, then you should come up with other ideas besides the traditional promotional products. Yes, these are very nice and may bring in a few more customers, however, if everyone else is doing the same thing your calendar may drown in the sea of the junk drawer.

If you do wish to send promotional products at the beginning of each new year come up with other promotional items and leave the wall calendars and pens on the counter at your business for customers to pick up and take home.

Some unique items that can be used as promotional products that are also on the theme of organization for the upcoming year could be such items as organizers, year planners, diaries, and even note pads or note cubes. You can choose such promotional products like Sticky Book Office Assistant and Biz Card Magnet w/Pad in all different styles. These are products that your customers or potential client will place on their desk and use every day, thus putting your company name in plain sight. Other desk promotional products that are great for promotional products at the beginning of the New Year include rulers, staplers, letter openers, clips, memo holders, magnifiers, desk organizers, calculators, and paperweights

Now, onto other categories with awesome promotional product ideas other than the ordinary calendar. You may not believe it, but many people would love to have a t-shirt, baseball cap, or other apparel. Of course, these items are a bit more expensive, but for a thank you for existing clients, vendors, or business associates these items are great.

Many people start the New Year off with resolutions to become healthier. This means they will be looking into health related products. You could jump on this with health care, safety and fitness promotional products such as First Aid, Pill Dispensers, Bandage Kits, Pedometers, Personal Care items, Spa Gifts, safety items, and babies and children's items.

After all the holiday and the New Year beginning, several people feel the strain and become stressed with the mounting bills. Why not cater to this by sending promotional items such as Stress Balls. You can find these items in many different shapes and styles such as a baseball, physic ball, smiley face, airplane stress toy, basketball, sonic rocks, golf ball, light bulb, and more.

You may not think how important automobile accessories can be at the beginning of the year. These great promotional products will give your potential customers, existing clients, vendors, and business associates items they need and will use all year long. You can choose such items as Emergency Kits, Tools, Tire Gauges, Ice Scrapers, License Plate Frames, Dashboard Accessories, Glove Box Accessories, Visor Accessories, Sun Shades, and bumper stickers.

As you can see, there are several different promotional products you can send out at the beginning of a new year instead of following the crowd and then having your promotional item buried away from sight. Use your imagination and put your company name where it belongs instead of hidden away with the rest of the calendars for the upcoming year.

0 comments:

Post a Comment